Learn how to develop your end-to-end communications plan for delivering strategic messages to your audience. This tool will show you practical steps to building a communications plan, how to communicate your value proposition, includes tactics for you to implement, and much more.
Communications Overview
WHAT YOU’LL LEARN
- What a communications plan is
- What a messing matrix is
- What an audience is
- How to communicate your value proposition
- How to use channels for each of your audiences
- The 7 phases of a communications plan
PRODUCT CONTENTS
Introduction
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Communications Plan
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Brand Statement
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Target Audience
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Core Problem
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Key Messages
Demographic
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Messaging Matrix
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Identifying Audiences
Value Proposition
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Tailoring key message for each audience
Channel For Audiences
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Selecting channels for each audience
Phase #1: An Early Look At The Future
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Phase overview
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Go-to tactics
Phase #2: Why This Project Will Matter
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Phase overview
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Go-to tactics
Phase #3: The Plan For The Big Debut
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Phase overview
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Go-to tactics
Phase #4: Woah, We’re Almost Ready
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Phase overview
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Go-to tactics
Phase #5: OMG, Here It Is
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Phase overview
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Go-to tactics
Phase #6: Here’s How It’s Going
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Phase overview
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Go-to tactics
Phase #7: Closing
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Phase overview
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Go-to tactics
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FORMAT
This product is formatted in a viewable PDF file.
WHY WE MADE THIS TOOL
As in all things, communication is key. When you're marketing your product or service, it's important to tailor your message (strategic message) in a way that your prospects understand. We made the Communications Overview to enable you to take the best approach to interact with your prospects, cater to their language, and build and maintain relationships with your consumers.